Trademarks

Protecting the legal tag of your business identity

Trademarks are your legal tag on your products or services to allow customers and clients to recognize you on the market and to distinguish you from your competitors. Basis for each trademark in Germany and Europe forms a registrable sign, e.g. a logo, a sound, a jingle, a shape, a position trademark as well as even more "abstract forms", such as tactile trademarks or hologram trademarks. You or your clients are curious about and seek support regarding the following

• What are the prerequisites of trademark protection?
• What trademarks are out there to minimize the potential risks of collisions?
• How can one obtain trademark protection?
• What sets trademark protection apart from branding?

Visit the section:

Branding

How to deal with "concepts"?

There is no legal protection of concepts, of innovation or  any sort of motif protection in Germany and Europe. You or your clients are curious about and seek support regarding the following

• How does one deal with branding concepts, innovative marketing strategies, etc?
• What is a good strategy to develop your branding strategy?
• Where should one rely on trademarks and where do other legal tools work better?

Visit the section:

Why Manuel Pescher IP Services?

Dr. Manuel Pescher finished a three year educational program in one of Europe's leading IP law firms and is in the final stage ("Amtsjahr") of becoming a German patent attorney. Additionally, Dr. Manuel Pescher is in the final stage of becoming a European patent attorney in parallel. Thus, Dr. Manuel Pescher does not give you binding legal advice yet, but can give support to you, your IP firm or IP boutique in all matters of IP, such as preparing and drafting of patent, design and trademark applications, patent prosecution work and searches, e.g. regarding prior art. To find out more about the person Dr. Manuel Pescher, visit the section